The B&Q Bathroom Specification Guide

Martin Lock Associates have worked with several B&Q departments and their in-house studio since 1992. Their B&Q work has included consumer and trade marketing, POS, product literature, as well as SR and HR literature and reports.

Following several visits and many conversations with store staff I created their Bathroom Specification Guide. An extensively detailed catalogue featuring their complete range of bathroom products including taps, sanitary ware and furniture, listing specifications, features and detailed plans. Originally a printed binder of 900 pages, I developed an online version with printable PDF downloads to offer customers and a flash drive to help B&Q sales staff and consultants assist their customers.